Hawai‘i Pacific University: Athletic Logo
The project was to rebrand Hawai‘i Pacific University's athletic logo identity. The new identity included a new athletic logo system, custom logo type, as well as a branded color scheme. Hawai‘i Pacific University is newly located in downtown Honolulu, Hawai‘i, creating a strong sense of “place” and also being deeply rooted in the Hawai‘i culture and lifestyle.
DELIVERED: Market Research & Analysis | Brand Strategy | Identity & Design Development | Brand Guidelines
BEFORE
AFTER
The shark showcases purpose, strength, and balance - which is the type of student athlete that HPU has. In Native Hawaiian culture, the shark is an ‘Amakua (family god) and is a sacred animal that represents a sea warrior. The athletic logo demonstrates the University's sense of Hawai‘i’s pride and its place in the Pacific.
Accents of the shark refer to the new HPU logo, inspired by the vast Pacific Ocean that surrounds our state, a visual identity that synchronizes the forward movement and openness towards future possibilities.
The athletic logo identity is currently used by HPU’s athletic system. A fresh identity is vital part of athletics inspiring athletes with a sense of place, camaraderie , and HPU’s school pride.
